We were commissioned to brand and design the newly launched LEVLS careers platform for young people. One of the major challenges that inspired us in the branding process was the need to create a symbol that would resonate with two target markets- Gen Z (today’s young people), and Millenials (today’s majority employers). We were also challenged with creating a platform that would serve as the USP for LEVLS.

We created a platform for LEVLS that could host public profiles for young people seeking career opportunities, as well as professionals and companies looking to recruit from a talented pool of individuals and give them a space to display their youth advocacies and programmes. This design encourage like minded interactions between peers, and gives employers a unique way to enter the conversation, this aspect is something that sets LEVLS apart from the competition.