Huey Hutch partnered with MODA to modernise their branding. The challenge here was to create a logo and consistent visual theme that would become MODA’s public facade.

Executing MODA’s branding needs required our team to draw inspiration from MODA’s customer base -the modern EV driver. We identified that this fast growing demographic belong to a tech savvy generation that is inclined to embracing change and forward thinking. With this in mind, we were able to confidently design a theme and company logo for the client that was a combination of the letter “M” and the movement of an electromagnetic wave, resulting in something that was futuristic and embodied MODA’s product and service. We felt this would resonate well with the shared culture of their target audience and set MODA apart from others within the industry.