A logo isn’t the only way to define an organisation. From strategy, positioning and differentiation, to more tangible cues such as colour, typography, graphics, photography, illustration and design. These all play a pivotal role in creating an impactful brand.
What we do
– Brand Naming
– Brand Identity
– Brand Guidelines
– Brand Communications
– Brand Packaging
– Brand Templates
Delivering on your purpose
Brands are defined by individuals and we are intuitive and emotive beings. Your brand tells your story, your purpose and why you exist. It is the business as a whole, its values and personality. This is the starting point of the story and from this we create a visual system to present your business purpose to all stakeholders – be they staff, customers or investors. Brand guidelines, strong, clean identities, messaging and roll out of consistent marketing collateral all follow.
A process to help you define your story
Through our comprehensive design process our branding designers will help you to tell your brand story. By conducting research on your business, audience and competitors we’ll help you to clarify your strategy – define your story, establish your values, and answer the questions as to what you do, how you do it and most importantly why you do it to make sure we understand your key brand messages.
Working closely with you we’ll then go on to visually interpret your business and design identity, imagery, tone of voice, typography and colour palette. From here we can identify touch points – looking at what other materials, medias and platforms you may need to support your brand (for example, website, social channels, adverts etc).
Finally, we help you to manage your assets – establishing the Brand guidelines and rules on use of identity across different materials and platforms. Paramount is consistency and ensuring that each brand touch point builds consistently on another.