ADIDAS X PANINI

#HERETOCREATE World Cup Campaign Activation

Digital engagement platform for the #HERETOCREATE campaign

A digital engagement tool to engage with customers and in so creating a future line of communication.

EXPERIENCE | DESIGN | DEVELOPMENT

Huey Hutch partnered with Adidas to create a digital engagement tool to work in unison with their #HERETOCREATE campaign. The aim of this campaign was to engage with customers entering the store and drive traffic to the activity. The Brand Ambassador would engage with customers, and get them to try on the world cup kits and have their pictures taken in order to produce their very own panini stickers.

Project Details

—Clients

Adidas

—Services

UX/UI Design, Web Design & Development, Retail Activation, Concept Development

Next Project

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#HERETOCREATE World Cup Campaign Activation

Task

By combining a responsive and an efficient digital platform to aid with the campaign, this allowed the brand ambassador to engage with the participant and in so creating a future line of communication.

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