Adidas Mountaineering SS16 Activation



For Spring Summer 2016, innovative Japanese fashion brand White Mountaineering and adidas Originals expanded on their ongoing footwear collaboration by launching an apparel co-collection.

Classic sportswear silhouettes, like T-shirts, sweatpants, windbreakers and outerwear, receive panel constructions and a muted color palette treatment that has the effect of uniting the offerings under White Mountaineering’s distinctive stylized approach to utility and fashion. The brief was to use the same approach to create an impactful window execution, using sustainable substrates and manufacturing methods.

Taking our inspiration from the look book key visuals, we designed and produced a double-sided window, footwear island and gondola graphics which stayed true to White Mountaineering’s philosophy of creating elevated technical product with an unparalleled sartorial touch.