Medical Architecture

Medical Architecture / Where Space is Key


Medical Architecture

Implement the rebranding of the company and corporate website to fully align with the collaborating function of the company’s intranet portal built within the SharePoint platform.

Where space is key

Collaboration can often drive the thinking behind what Huey Hutch believes will work effectively. To fully understand a company we establish a tailored proof of concept. This was essential in our strategy for engaging in key technologies of the existing business and outlining the capabilities and adaptations of the new technology to achieving the full rebrand and new website whilst closely linking the intranet portal and maintaining the company’s ethos.

The Outcome

Medical Architecture is a global, award winning healthcare planning and architecture firm. We understood and enforced the company brand across all materials in both offline and online functions. The planning, structuring, design and development for the multifunctional corporate website was rolled out with the collaboration feature of the intranet portal. Elements of the design were essential for segmented white space. Our strategy for this provided the targeted user and audience with the ability to navigate effectively and visually improve their user experience which significantly led to reduce bounce rate.