Adidas

Adidas X Panini / #HERETOCREATE World Cup Campaign Activation

INNOVATION | DESIGN | DEVELOPMENT

Adidas

Huey Hutch partnered with Adidas to create a digital asset to work in unison with their #HERETOCREATE campaign. The aim of this campaign was to engage with customers entering the store and drive traffic to the activity. The Brand Ambassador would engage with customers, and get them to try on the world cup kits and have their pictures taken in order to produce their very own panini stickers. By combining a responsive and efficient digital platform to aid with the campaign, this allowed the brand ambassador to engage with the participant and in so creating a future line of communication.